Introduction

One of the marks of the maturity of an industry surely must be the extent to which its members feel the need to not only declare a belief in a code of ethical practices, but also to provide that some governing body be delegated the responsibility to both judge the extent that the code is followed, and that it apply sanctions against those who are found to be guilty of code infractions.

When an advertising agency joins the Institute  of Communications and Advertising (ICA), it agrees to abide by this Code, which forms a part of the official By-Laws of the Institute.