An applicant must meet the following criteria:

• An advertising agency serving at least three clients. The agency may specialize in creative, media buying, direct marketing or promotion, and new media.
• In business for at least 2 years.
• The company must not be owned or controlled by either an advertiser or one of the advertising media.
• Ability to satisfy all ICA's financial criteria of:
  1. Profitability for at least the past 2 years;
  2. Strong retained earnings.

Rupert Brendon (Ext. 225) and Jani Yates (Ext. 230) are always ready to discuss an application for membership with interested agency principals.