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PROFESSIONAL DEVELOPMENT PROGRAMS
2007 Workshops:
Welcome to ICA’s new line-up of high-level skills workshops developed for the Winter/Spring 2007 season. Look for advancements in:
- Business Performance
- Creative Leadership and Pitching Skills
- Writing and Presentation Effectiveness
All workshops take place at the ICA Toronto offices.
High Performance Account Management
Superheroes of Account Management
Fundamentals of Advertising in Action
Creative Leadership
The Art of the Pitch
Presenting With Power
Writing That Sells
The CAAP Accreditation:
Creativity, innovative thinking and strategic depth drive business success for today's communications professional. CAAP is a professional communications designation designed to help enhance the craftsmanship skills of people committed to building their professional skills.
CAAP will help you accelerate your career by:
- Building your branding and communications planning knowledge.
- Developing your ability to contribute innovative insight and to solve problems effectively.
- Showing you how to leverage communications tools to advantage.
- Elevating your performance effectiveness at work.
- Building your skill to inspire teamwork.
The CAAP designation is a recognized industry standard in Canada. CAAP graduates fill the most senior ranks of advertising and communications companies across Canada. The program has built a strong reputation over its 40-year history and continues to elevate skills and provide thought leadership for today's aspiring professional.
More about CAAP

E-Learning
ICA has struck an alliance with Sage and You, a web-based e-training firm that offers online courses in advertising and marketing communications, available to anyone, but offered at specially discounted prices to ICA members.
Sage and You courses are designed for the real world where people need immediate training that leads to actionable results. Each course is delivered in a multi-media format via the internet and can be immediately accessed and taken in less than two hours or at your own pace.
For more information, free course previews and a free course demo, visit www.sageandyou.com.
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