Client/Agency
Evaluation:
A Guide to Best Practice, with Evaluation
Formats
To download a PDF version,
click here
(854KB)
Aussi disponible en français - cliquez
ici
(272 KB)
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If you require a printed copy,
please forward your mailing address
to jmcquillan@ica-ad.com
An expert service that helps advertisers define their marketing communication
needs and match them to the right agency. ICA Agency Search Service is unique, it's confidential, and
costs the legitimate advertiser nothing.
ICA Agency Search Service
To download a PDF
version, click here
Don't have Acrobat
Reader?
Download
it here for free
ICA
Agency Search Service - Contents
|
- The ICA Agency
Search Service - description
- Schematic of Agency
Search process
- Stage by Stage
Discussion
- Initial Consultation
- Preparing the
"Request for Interest"
- Release to Agencies
- Developing the
Short List
- Agency Visits
- Work-Session/Interviews
(optional)
- Final Decision
- Exhibits
- ICA Scope of
Work Checklist
- Visits Rating
- Work-Session
Rating
- Appendices
- Credentials
for the ICA Search Service
- Why the "Dog
and Pony Show" is not the Answer
- About the ICA
- List of ICA
Agency Searches
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